Login to your AdCast account. You create your ads by using ad creation wizard. You choose the appropriate business category and right ad format.
Ad targeting strategy is develped in the basis of business category, language as well as audience preference. AdCast is building up an extensive audience preference database for ad selection. The relevent ad will be selected and sent to publishing media when receiving ad request from media. The selected ad will be displayed in the media.
People click your ad and go to your website to either make a purchase or learn more about you. You start doing business with your customers. Your advertising campaign get paid.